The Matterhorn trumps all superlatives. The most iconic mountain in the Alps, perhaps in the world, it not only is Zermatt’s identity, but responsible for the historic allure of this tiny remote village. It’s not hard to imagine the awe it inspired in the first foreign visitors who come up in the mid-1800’s to gawk at the formidable peak and the surrounding glaciers – not to mention the recognition of this asset by the local farmers and herdsmen who raised generations of hoteliers and mountain guides to service those tourists that followed on the trains.
Zermatt has now become the blueprint for every alpine resort in the world. With an extremely ambitious and modern ski lift system, hotel and chalet & apartment rental categories for every visitor’s taste, and the finest selection of on-mountain restaurants as well as in the village itself, it leaves nothing for want. By restricting traffic to local electric buses and taxis for over 20 years, Zermatt has been a “green” resort long before it was a trend.
Whether visiting in the winter or summer months, adventure-seeking travelers are spoiled for choice. From the legendary ski runs from the top of the Klein Matterhorn, Europe’s highest ski lift, to the family-friendly slopes around Sunnegga / Rothorn, the resort skiing is among the best in the world. And on the other end of the spectrum, big glacier runs and even heliskiing beckons experts who will never look at skiing the same way after a descent of Monte Rosa. When the snow melts, the most picturesque trails in Switzerland deliver jaw-dropping scenery for hikers or mountain bikers. All in the shadow of the mighty Matterhorn, the symbol of Switzerland.